Feedback Guide
Bad Feedback Slows Down Projects and Make it More Expensive - Let’s Fix It!
Here are 6 real examples of feedback that slows projects down - and how to make them actionable:
Example 1: The Vague Adjective
❌ Bad: "Make it more professional"
The problem: "Professional" means different things to different people. We are guessing.
✅ Good: "At 0:15, can we use a darker background and sans-serif font? The current style feels un-matched for our audience."
Example 2: The Non-Specific Complaint
❌ Bad: "Something feels off around 2 minutes"
The problem: "around" could be anywhere from 1:30 to 2:30. This isn’t clear enough.
✅ Good: "At 1:05-1:20, the pacing is bad. Can we trim this section by 5 seconds?"
Example 3: The Micromanagement
❌ Bad: "Move this logo 3 pixels to the left"
The problem: This level of detail doesn't affect the message and adds unnecessary revision rounds.
✅ Better approach: Trust our judgment on small technical details. Focus feedback on things that impact clarity, branding, or messaging, those are the things that drive real results.
Example 4: The Personal Preference
❌ Bad: "My friend thinks this animation is bad"
The problem: What we make should be made for your target audience. Feedback should be based on: Does this work for my ideal audience?
✅ Good: "At 0:30, the animation doesn't match the serious tone of the message. Can we try adding serious graphics i.e ….?
Example 5: The No-Timestamp Issue
❌ Bad: "Fix the colors"
The problem: There are colors throughout the entire video. Which ones? Where?
✅ Good: "At 0:40 and 1:15, can we change the text from green to white? It's hard to read against the background."
Example 6: The Drip Feedback
❌ Bad:
Monday: "Change the intro"
Wednesday: "Also the middle needs work"
Friday: "Few more things about the outro"
The problem: Editors can't close revisions because feedback keeps coming. Project stays open for weeks.
✅ Good: Watch the full video once, take notes, then submit everything in one consolidated review session.
🎯 Key Takeaway:
Timestamp + Specific request + Reason = Fast, accurate revisions
The clearer your feedback, the faster we deliver exactly what you want.
Questions about this process? Just ask - we're here to make this smooth.
